About us

The Responsible Online Commerce Coalition (ROCC) is building a broad coalition of businesses who rely on Amazon and other online platforms to reach their customers.

Our members include small businesses as well as some of the world’s largest household brands. Together, we are working to ensure a neutral platform where businesses who offer the best products for the best consumer value can prosper.

ROCC’s central aim is to ensure a level playing field on which businesses that offer the best products can prosper because consumers can easily find and buy their genuine products for the best price. Our members appreciate the important role that Amazon plays in the modern economy and want to ensure that the huge consumer benefits of e-commerce are protected and improved as we move forward.

Our focus is primarily on the U.S., the European Union, and the UK, but these issues are global in scope. We are working constructively with policymakers, legislators, competition authorities and courts in making balanced and evidence-based submissions that will improve the quality of the debate.

Join now

Join the trade association for businesses that support fair play for online commerce by becoming a member today!

Why Join?

The Responsible Online Commerce Coalition (ROCC) is a trade association for businesses that rely on Amazon and other online commerce platforms to reach their customers. Together, we are working to ensure fair play for all businesses that operate in online commerce—from the very smallest third-party sellers to the world’s largest household brands. We will advance our mission through public policy advocacy and education, as well as regular member meetings to collaborate and gain from each other’s experience. While companies like Amazon spend tens of millions of dollars to influence policymakers, ROCC will leverage the truth, as well as our members’ real-world insights and experience to achieve our goals at a fraction of that expense. 

Complete Confidentiality

We understand that businesses that rely on Amazon or other large platforms may have serious concerns about the possibility of economic retaliation and, therefore, desire to remain anonymous. We promise to keep members’ identities confidential if they choose to join anonymously. We will not share members’ identities without requesting express permission to do so.

Membership benefits Include:

  1. Ability to participate in and influence advocacy work around ROCC’s twelve principles
  2. Invitation to participate in regular member meetings
  3. Regular newsletters with updates on our progress, opportunities for change, as well as helpful analysis, insights, and tips from industry-leading Amazon experts

For companies with revenues above $1 million, please email us at info@theroccoalition.com for membership fee details.

For small sellers with revenues less than $1 million (or equivalent in EU or UK currencies), we offer membership fees of $9-$39 per month depending on your size and with certain further discounts available for upfront payments. In addition to the benefits listed above, you will get access to the following:

  1. Ability to participate in member calls where sellers can update ROCC staff on their concerns and weigh in on our priorities on a regular basis
  2. Assistance in connecting members with elected representatives and regulators
  3. Case-specific consultations with ROCC staff regarding challenges with Amazon or other operators of online marketplaces that relate to ROCC’s twelve principles

We understand that businesses that rely on Amazon or other large platforms may have serious concerns about the possibility of economic retaliation and, therefore, desire to remain anonymous. We promise to keep members’ identities confidential if they choose to join anonymously unless disclosure is required by law.

Monthly Membership Fees based on Annual Revenue (one month free if you pay for one year up front)

If you are already a member, please log in here to manage your account.

Our team

Amanda Lewis

Partner at Cuneo Gilbert & LaDuca

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Amanda Lewis is a partner at Cuneo Gilbert & LaDuca LLP in Washington DC. Before joining the firm, she worked as an attorney at the Federal Trade Commission (FTC). While at the FTC, Amanda served for over two and a half years as a Counsel-Detailee to the Antitrust Subcommittee of the House Judiciary Committee. In this role, she worked extensively on the House Subcommittee’s Investigation of Competition in Digital Markets, for which she led the portion of the investigation related to Amazon. Amanda was one of the primary authors of the Majority Staff Report and Recommendations and helped draft the Big Tech bills currently making their way through Congress.

Damien Geradin

Founding Partner of Geradin Partners

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Damien Geradin is the founding partner of Geradin Partners, a competition law boutique firm with offices in Brussels and London. Before founding Geradin Partners, Damien was a partner at the international law firm, Covington & Burling. He has been involved some of the highest profile investigations and lawsuits in the tech and antitrust sector with a focus on digital platforms. Damien is also an academic. Over the past 25 years, he has taught in leading law schools in the EU and the United States, including Columbia, Harvard, Michigan, and Yale. He is the editor of the Journal of Competition Law & Economics and the author/co-author of over 150 publications.

Tom Smith

Partner of Geradin Partners

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Tom Smith is a partner at Geradin Partners in London where he advises businesses on competition law and regulatory matters. Before joining the firm, he was Legal Director at the UK’s Competition and Markets Authority (CMA). Tom led the legal team on the Digital Markets Taskforce, set up by the UK Government to advise it on the new Digital Markets Unit regime for ‘digital gatekeepers’ such as Google, Apple, Meta and Amazon.  He also directed the CMA’s influential online platforms and digital advertising market study, the CMA’s work on setting up the Digital Markets Unit, and its antitrust enforcement cases in the tech sector. 

Contact

If you’re interested in learning more, send us a message below via the contact form and we will ensure a prompt response.

U.S. Policy: Amanda Lewis
alewis@theroccoalition.com 

EU Policy: Damien Geradin
dgeradin@theroccoalition.com

UK Policy: Tom Smith
tsmith@theroccoalition.com

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