Fair play for online commerce

The Responsible Online Commerce Coalition (ROCC) is building a broad coalition of businesses that rely on Amazon and other online platforms to reach their customers. Our members include small businesses as well as some of the world’s largest household brands. Together, we are working to ensure a neutral platform where businesses that offer the best products for the best consumer value can prosper.

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Our mission

ROCC will pursue a level playing field by promoting 12 key principles.

Our mission

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